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NFL · 2026 Hot List
The Most Popular NFL Jerseys of 2026: Top 10 Players Fans Are Buying
Updated September 21, 2026 · 8 min read
1. The 2026 Top 10, ranked by real sales
The NFLPA’s Year-End Top 50 is compiled from sales data reported by more than 85 licensees across online and in-store retail. During the 2025 reporting year, officially licensed NFL player merchandise generated more than $1.9 billion in retail sales — and quarterbacks took seven of the Top 10 spots. Here is the full Top 10, with every jersey available in our store:
| # | Player | Team | Why fans are buying it |
|---|---|---|---|
| 1 | Josh Allen · QB | Buffalo Bills | First career MVP season; No. 1 overall and the top international seller for a fifth Top-10 run |
| 2 | Drake Maye · QB | New England Patriots | Surged 30 spots after leading all players in postseason jersey sales; projected 2026 No. 1 |
| 3 | Saquon Barkley · RB | Philadelphia Eagles | Top-selling running back for the second straight year |
| 4 | Jaxon Smith-Njigba · WR | Seattle Seahawks | First career Top-50 appearance after climbing more than 50 spots |
| 5 | Jayden Daniels · QB | Washington Commanders | First player with back-to-back Top-5 finishes to start a career since Ezekiel Elliott |
| 6 | Patrick Mahomes · QB | Kansas City Chiefs | Eight consecutive seasons in the Top 10 |
| 7 | Jalen Hurts · QB | Philadelphia Eagles | Half of the third straight Eagles offensive duo in the Top 10 |
| 8 | Caleb Williams · QB | Chicago Bears | The Bears’ franchise quarterback keeps climbing |
| 9 | Jordan Love · QB | Green Bay Packers | First career Top-10 appearance |
| 10 | Micah Parsons · LB | Green Bay Packers | Led all defenders in merchandise sales for the third straight year |
2. Why these jerseys dominate
Merchandise follows moments. Allen’s first MVP award turned Western New York’s No. 17 into the league’s best-selling shirt at home and abroad. Maye’s breakout second season — a 14-3 run to the Super Bowl and an MVP runner-up finish — produced the biggest single surge on the list and made his jersey the early favourite for the 2026 season. Barkley’s 2,005-yard, Offensive Player of the Year campaign kept Eagles green the best-selling running back shirt for a second year, while rookie-class names such as Jaxson Dart, Shedeur Sanders and Travis Hunter all cracked the Top 50 on pure demand before their first full seasons.
Rounding out the Top 20 behind the leaders: Bo Nix, Christian McCaffrey, Justin Jefferson, Aidan Hutchinson, T.J. Watt, Jahmyr Gibbs, Amon-Ra St. Brown, Brock Purdy, Lamar Jackson and C.J. Stroud. The San Francisco 49ers placed the most players on the full list (five, plus newly acquired Mike Evans), while the Lions and Eagles each put four names in the Top 50.
3. Game vs Limited vs Elite: which tier should you buy?
The same player jersey comes in three main constructions. All three carry the official team colours and wordmarks — what changes is the numbers, the fabric and how close the shirt sits to what the players actually wear on Sunday. (If you are weighing fan versions against on-pitch builds in general, see our authentic vs replica guide.)
| Tier | Numbers & names | Fit | Best for |
|---|---|---|---|
| Game | Screen-printed numbers and name | Relaxed, roomy everyday cut | Stadium trips, casual wear, gifting — the most popular tier |
| Limited | Stitched (sewn-on) numbers | Slimmer athletic cut | Fans who want the closer-to-on-pitch look without the top price |
| Elite / Custom | Premium construction; many styles can be personalized with any name & number | Closest to the on-field specification | Collectors, personalization, and matchday purists |
4. How to pick the right NFL jersey
Size first. NFL jerseys are cut for padding, so they run boxier than soccer shirts — measure your chest and compare it with the brand’s chart before ordering. Our league-by-league size chart covers NFL, NBA, MLB, NHL and soccer side by side, and every order includes a free size exchange if the fit is off.
Then choose your person. Every Top-10 name above ships in the men’s Game cut, and the biggest sellers also come in women’s, youth, toddler and infant sizes — so Bills families can run an Allen jersey three generations deep. If you want a name and number that isn’t on the shelf, custom tiers let you build it.
5. Real jerseys you can shop
Six of the league’s most-wanted jerseys, in stock and ready to ship:
AuthenticDerrick Thomas Kansas City Chiefs 1994 Authentic Throwback Retired PlayerAuthentic · $85.99View shirt
ReplicaBuffalo Bills Alternate Custom Game Jersey - RedReplica · $57.60View shirt
ReplicaChristian McCaffrey San Francisco 49ers Alternate Game Player Jersey - ScarletReplica · $57.60View shirt
ReplicaJordan Love Green Bay Packers Player Game Jersey - GreenReplica · $57.60View shirt
AuthenticBrian Dawkins Philadelphia Eagles 2003 Authentic Throwback Retired PlayerAuthentic · $85.99View shirt
AuthenticCris Carter Minnesota Vikings 2001 Authentic Throwback Jersey - PurpleAuthentic · $85.99View shirtFrequently asked questions
What is the most popular NFL jersey right now?
Josh Allen’s Buffalo Bills No. 17 is the best-selling NFL jersey, per the NFLPA’s 2025 Year-End Top 50 Player Sales List. Drake Maye’s Patriots jersey is projected to take the top spot for the 2026 season after leading postseason sales.
What is the difference between Game, Limited and Elite NFL jerseys?
Game jerseys use screen-printed numbers and a relaxed everyday cut — the most popular tier. Limited jerseys add stitched (sewn-on) numbers and a slimmer athletic fit. Elite and custom jerseys sit closest to the on-field specification and often support personalization with any name and number.
Which NFL players sell the most jerseys?
The NFLPA’s top five jersey sellers were Josh Allen, Drake Maye, Saquon Barkley, Jaxon Smith-Njigba and Jayden Daniels. Patrick Mahomes, Jalen Hurts, Caleb Williams, Jordan Love and Micah Parsons round out the Top 10.
Do NFL jerseys run big or small?
NFL jerseys are designed to be worn over pads, so they run boxier than soccer jerseys. Measure your chest and compare it with a size chart before ordering; if the fit is wrong, a free size exchange sorts it out.
Do you sell women’s and youth NFL player jerseys?
Yes. The biggest-selling players — including Josh Allen, Drake Maye and Jordan Love — are stocked in women’s, youth, toddler and infant cuts as well as the men’s Game jersey.
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